eCommerce
8X
Revenue growth in one year
Baby Stroller eCommerce Retailer
Scaled revenue 8X in twelve months while holding a 10X ROAS.
- Google Shopping
- Google Search
- Meta Ads
- Merchant Center
Connected TV Advertising · Boston, MA
Connected TV Advertising Management
Streaming TV · OTT · Household Targeting
Put your brand on the big screen in streaming households — with the targeting precision and measurement of digital advertising.
- Years experience
- 14+
- Brands managed
- 100+
- Minimum ad spend
- NO
- No long contracts
- Monthly
Overview
What CTV & OTT advertising are
Connected TV (CTV) advertising places video ads on streaming services watched on smart TVs and streaming devices. OTT refers more broadly to streaming content delivered over the internet across devices.
Unlike traditional TV, CTV lets you target specific audiences and geographies, so you only pay to reach the households that matter to your business.
Paired with programmatic and search, CTV builds awareness that shows up later in branded searches, site visits and conversions.
Capabilities
CTV capabilities
01
Streaming inventory
Run ads across major streaming apps and platforms through premium programmatic inventory.
02
Audience targeting
Target by demographics, interests, behaviors and purchase intent.
03
Geographic targeting
Reach households in specific cities, ZIP codes or DMAs — perfect for local businesses.
04
Household targeting
Household-level targeting where supported, for precise reach and frequency control.
05
Video creative
Guidance on video creative and production options to get you on screen quickly.
06
Measurement
Completion rates, reach, frequency and site visit attribution tied back to results.
Included
What is included
- CTV strategy and planning
- Audience and geographic targeting
- Platform and inventory selection
- Video creative guidance
- Campaign launch and pacing
- CTV and programmatic integration
- Measurement and attribution
- Clear monthly reporting
Why independent
Why work with an independent expert
01
You work with me directly
No sales reps, no account managers, no junior media buyers. The person on the call is the person in your account.
02
A limited client roster
I deliberately keep my roster to 10–15 businesses so every account gets real attention every week.
03
Transparent & flexible
Transparent monthly pricing, no minimum ad spend and month-to-month agreements. You stay because it works.
The process
How we work together
01
Discover
We review your business, goals, margins, current accounts and tracking.
02
Strategize
A channel plan, budget allocation and measurement framework built for your goals.
03
Launch
Campaigns, audiences, creative and conversion tracking built and launched properly.
04
Optimize
Ongoing bid, budget, keyword, audience and creative optimization — every week.
05
Report
Clear reporting on the numbers that matter: leads, revenue, cost and ROAS.
Case studies
Results from real campaigns
eCommerce
12X
ROAS on eCommerce orders
Seed eCommerce Brand
Doubled 7-figure revenue year over year by scaling Meta Ads.
- Meta Ads
eCommerce
5.8X
ROAS
Industrial Tool Company
- Google Shopping
- Google Search
FAQ
Frequently asked questions
Do I need a TV commercial to run CTV ads?
You need video creative, but it does not have to be a big-budget production. We will review options that fit your budget.
Can CTV target local audiences?
Yes. CTV supports targeting by city, ZIP code and DMA, making it effective for local businesses.
How is CTV measured?
Through completion rates, reach and frequency, plus attribution that connects ad exposure to site visits and conversions.
Direct access to your advertising expert
Talk through a CTV strategy
Pick a time that works for you. We will talk through your goals, your current campaigns, and where the biggest opportunities are.
- A 30-minute call directly with Tim — no sales reps
- An honest review of your current advertising
- Clear next steps, whether or not we work together