Skip to content
Tim Weydt Digital Advertising

Programmatic Advertising · Boston, MA

Programmatic Advertising Management

Display · Native · Geofencing · Retargeting

Reach the right audiences across thousands of premium websites and apps with automated media buying — strategically planned, precisely targeted and measured.

Years experience
14+
Brands managed
100+
Minimum ad spend
NO
No long contracts
Monthly

Overview

What programmatic advertising is

Programmatic advertising uses automated, real-time bidding to buy ad placements across a massive network of websites, apps and publishers. Instead of buying placements one by one, you buy audiences.

That means your ads can follow specific people — by location, behavior, interests and demographics — across the open web, at efficient CPMs.

Programmatic works especially well alongside Google and Meta, extending reach, building awareness and recapturing visitors wherever they browse.

Capabilities

Programmatic capabilities

01

Display advertising

Banner placements across premium publisher inventory, targeted to your ideal customer.

02

Native advertising

Ads that match the look and feel of the content around them for higher engagement.

03

Geofencing

Target people within precise geographic boundaries — neighborhoods, events, competitor locations.

04

Audience targeting

Demographic, behavioral, contextual and first-party data audiences.

05

Retargeting

Stay in front of site visitors across the web until they are ready to convert.

06

Creative & strategy

Campaign planning and ad creative sized and built for every placement.

Included

What is included

  • Audience and media strategy
  • Campaign setup and launch
  • Geographic targeting and geofencing
  • Creative guidance and sizing
  • Brand safety controls
  • Conversion tracking
  • Ongoing optimization
  • Clear monthly reporting

Why independent

Why work with an independent expert

01

You work with me directly

No sales reps, no account managers, no junior media buyers. The person on the call is the person in your account.

02

A limited client roster

I deliberately keep my roster to 10–15 businesses so every account gets real attention every week.

03

Transparent & flexible

Transparent monthly pricing, no minimum ad spend and month-to-month agreements. You stay because it works.

The process

How we work together

  1. 01

    Discover

    We review your business, goals, margins, current accounts and tracking.

  2. 02

    Strategize

    A channel plan, budget allocation and measurement framework built for your goals.

  3. 03

    Launch

    Campaigns, audiences, creative and conversion tracking built and launched properly.

  4. 04

    Optimize

    Ongoing bid, budget, keyword, audience and creative optimization — every week.

  5. 05

    Report

    Clear reporting on the numbers that matter: leads, revenue, cost and ROAS.

Case studies

Results from real campaigns

View all case studies

eCommerce

34X

ROAS on Meta Ads

Aircraft Part Manufacturer & Retailer

The same brand also hit 28X ROAS on Google Shopping and Search.

  • Meta Catalog Ads
  • Static Image Ads
  • Video Ads

eCommerce

28X

ROAS on Google Ads

Aircraft Part Manufacturer & Retailer

  • Google Shopping
  • Google Search

eCommerce

16X

ROAS

Electric Scooter eCommerce Store

  • Google Shopping
  • Google Search

FAQ

Frequently asked questions

How is programmatic different from Google Display?

Programmatic accesses inventory across many ad exchanges, not just the Google network, with more targeting and data options.

Is programmatic right for small businesses?

It can be, especially for local geofencing and retargeting. We will discuss whether it fits your goals on a strategy call.

How do you measure results?

With conversion tracking, site visit attribution and reporting on reach, frequency, engagement and conversions.

Direct access to your advertising expert

Talk through a programmatic strategy

Pick a time that works for you. We will talk through your goals, your current campaigns, and where the biggest opportunities are.

  • A 30-minute call directly with Tim — no sales reps
  • An honest review of your current advertising
  • Clear next steps, whether or not we work together

Prefer email?

Email Tim

tim@bostonadvertisingexpert.com