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Tim Weydt Digital Advertising

Cannabis Meta Ads

Meta Ads for Dispensaries & Cannabis Brands

Facebook · Instagram · 21+ Audiences

Facebook and Instagram campaigns that reach adult shoppers in legal markets — without getting your ad accounts shut down.

Top Meta Ads ROAS
92X
Top Google Ads ROAS
45X
Cannabis case studies
50+
Verified audiences
21+

Overview

Reach adult shoppers on Facebook & Instagram

Meta is one of the most powerful channels for dispensaries and cannabis brands — and one of the easiest places to get an account restricted.

Campaigns are built with compliant creative and copy, age and location targeting, and tracking that ties spend to revenue, delivering results like 92X and 46X ROAS.

Capabilities

Cannabis Meta Ads capabilities

01

Compliant creative

Imagery and copy built around Meta policies.

02

21+ targeting

Age and geographic targeting limited to legal markets.

03

Deals & loyalty

Promotions, events and email/SMS signup campaigns.

04

Delivery campaigns

Service-area targeting for cannabis delivery businesses.

05

Brand awareness

Awareness campaigns for THC beverage, edible and CBD brands.

06

Revenue tracking

Conversion tracking and ROAS measurement.

Included

What is included

  • Compliance review
  • Account setup
  • Audience building
  • Ad design & copy
  • Creative testing
  • Conversion tracking
  • Ongoing optimization
  • Monthly reporting

Why independent

Why dispensaries work with me

01

Compliance first

Campaigns built around platform policies and state regulations to protect your ad accounts and licenses.

02

Proven in cannabis

Dispensaries, delivery services, MSOs, brands and B2B companies across the U.S. and Canada.

03

Direct access

You work directly with the person managing your campaigns — no sales reps or junior media buyers.

The process

How we work together

  1. 01

    Discover

    We review your business, goals, margins, current accounts and tracking.

  2. 02

    Strategize

    A channel plan, budget allocation and measurement framework built for your goals.

  3. 03

    Launch

    Campaigns, audiences, creative and conversion tracking built and launched properly.

  4. 04

    Optimize

    Ongoing bid, budget, keyword, audience and creative optimization — every week.

  5. 05

    Report

    Clear reporting on the numbers that matter: leads, revenue, cost and ROAS.

Case studies

Results from real campaigns

View all case studies

Dispensaries

92X

ROAS

East Coast 12+ Location Dispensary MSO

  • Meta Ads

Dispensaries

46.2X

ROAS

New Jersey Dispensary

  • Meta Ads

Delivery

28X

ROAS

Michigan Cannabis Delivery

  • Meta Ads

Dispensaries

12.2X

ROAS

Upstate New York Dispensary

  • Meta Ads

Delivery

8X

ROAS

New Jersey Cannabis Delivery

  • Meta Ads

Brands & Products

3.6X

ROAS

THC Beverage Brand

  • Meta Ads

FAQ

Frequently asked questions

Can dispensaries actually advertise on Google and Meta?

Yes, within strict limits. Campaigns must avoid prohibited content and claims, and targeting must respect age and location rules. The strategy is built around those policies from day one.

Will my ad account get banned?

No one can guarantee platform decisions, but a compliance-first approach to messaging, landing pages and targeting dramatically reduces risk.

Do you work with MSOs and multi-location dispensaries?

Yes — from single-location dispensaries to MSOs with 20+ locations.

Is there a minimum spend or long-term contract?

No minimum ad spend and agreements are month-to-month.

Direct access to your advertising expert

Book a free dispensary strategy call

Pick a time that works for you. We will talk through your goals, your current campaigns, and where the biggest opportunities are.

  • A 30-minute call directly with Tim — no sales reps
  • An honest review of your current advertising
  • Clear next steps, whether or not we work together

Prefer email?

Email Tim

tim@bostonadvertisingexpert.com